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LEGO Bag Dress
Project type
Fashion photography still carousel + behind the scenes reel. Creator collab.
Date
September 2023
Location
London, UK
For London Fashion Week, The LEGO group challenged designer Sophie Cochevelou to make a dress from paper LEGO store bags. The extraordinary dress she created was made from 100% recycled and recyclable materials.
We stepped out onto the streets of Walthamstow with a fashion photographer to capture the dress in unlikely locations and met lots of friendly locals who were keen to take photos of their own. My favourite aspect of this playful project was the way Sophie accessorised the bag dress... with a LEGO bag.
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