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Amazon Black Friday x Fin Draper

Project type

Creator collab video

Date

November 2021

Location

London, UK

Amazon wanted a unique piece of creative to launch Black Friday 2021 so I had the idea to sample sounds from across the delivery process and make them into a music track. Fin Draper was the perfect creator to bring this to life. I was creative lead on this project, backed by the talented team at social agency Formidable.

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Thanks for reading this far. Here's something I learnt this week: Allodoxaphobia is the fear of other people's opinions. Feels relevant here. 

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